Shopping Addiction

There is a topic I have been wanting to address, but I don’t like to talk about it. It’s embarrassing and tough to actually face when you have a problem area in life. Shopping addiction. I really dislike the word addiction, and honestly I want to back pedal and say it’s not really an addiction, it’s just a problem. But if I look at the definition of addiction, that is what it was. I say “was,” using past tense because I do feel like I’m recovering. I still struggle sometimes, but I am aware now and that’s half the battle. I’m taking the steps to break the habits that keep me in the cycle of shopping when I don’t need to.

So, the first step to dealing with any bad habit and creating healthier habits in life is to acknowledge that there is a problem. Sometimes we don’t even recognize that certain behaviors are problematic. We live in denial. Perhaps there is a small part of us that knows it’s a problem, but consciously we don’t want to acknowledge it because then we are admitting to a negative behavior pattern and then we have to deal with it.

Just acknowledging it doesn’t change anything though. In order to make changes, we need to come up with practical steps to address the issue. Once I realized I used shopping as a coping mechanism to deal with hardships in life, I came up with a plan to combat that. 

About 7 or 8 years ago I came across the concept of minimalism. This idea intrigued me as I have always felt overwhelmed by stuff, especially when things in my physical environment were out of order. I loved the idea of only living with what I loved or what was useful to me! This is when my intentional decluttering journey began. 

For several years I felt like I was working so hard at decluttering but I still had a lot of stuff! It was then that I realized in order to really make a difference in minimizing my things I couldn’t just declutter, I also had to curb the inflow! It was then that I decided to do no spend challenges. The first year I did a no spend month in January. I was specifically focused on not purchasing clothes, shoes, and accessories; and also home decor. These were the categories that I saw I had the most inflow. The next year I decided to push myself even further and did no spend January and February. That went fairly well and the following year I extended my no spend challenge through March! Realizing I could make it through a quarter of the year, in 2019 I decided to embark on a no spend year! I continued to specifically focus on clothes, shoes, accessories and home decor. I have this whole process documented here on my blog.

I did want to talk a little bit about the psychology behind shopping addiction. While I did mention that I didn’t really want to claim it as an addiction, but I believed it truly was – I recognize that some people may have much more severe problems with it than I did. As I read through information about shopping addiction, many people have financial problems which propel them into debt because of their shopping habits. Thankfully mine was controlled enough that we don’t have any sort of debt. In addition to this, oftentimes the resulting debt can cause anxiety or depression – causing a cycle of shopping as the person may try to alleviate the feelings with shopping, which causes even more debt. At its worst, it can also cause hoarding tendencies where the items are not even being used, but piling up in the person’s home. According to Donald Black from the University of Iowa, nearly two thirds of all shopaholics have mental health issues like anxiety or depression (source: psychguides.com) In order to really deal with the shopping issue, you must deal with the mental health issues – which are the deeper, root cause.

The American Psychiatric Association (APA) does not officially recognize shopping addiction as a distinct disorder, and considerable debate surrounds the legitimacy of the disorder according to an article from healthline.com. It seems to fall under the category of compulsive behavior, which would be an anxiety disorder.  If you are wondering if you might have a shopping addiction, I did find some symptoms from that same article to determine if it is a problem for you.

  • obsess over making purchases on a daily or weekly basis
  • shop to cope with stress
  • max out credit cards or open new ones without paying off previous balances
  • feel intense euphoria or excitement after making purchases
  • buy unnecessary things or purchase items that go unused
  • steal or lie in order to continue shopping
  • feel regret or remorse over purchases, but continue to shop
  • be unable to pay off debt or manage money
  • fail in attempts to stop compulsive shopping

I’m learning that the best way for me personally to combat the negative spending behaviors is to replace those behaviors with positive behaviors which address my anxiety. For me, pursuing creative outlets has helped tremendously! I have enjoyed sharing creative content on YouTube, Instagram, and here on my blog. I have also been pursuing self growth through creating monthly challenges for myself (documented on my YouTube channel), learning new skills through taking Skillshare courses, and watching YouTube videos with self help and psychology content to learn more about why I do the things I do. Finding new behaviors to replace the old ones has helped me to be more intentional with the direction of my life.

Here is the video where I share the information from this blog.

I hope this post gave you some encouragement today if you are struggling with out of control shopping. I am by no means perfect yet, and still sometimes struggle with shopping for unhealthy reasons, but I’m aware and making changes!

Why Do We Buy So Much Stuff + My Intentional Spending Year Progress

For those of you new to my blog, last year in 2019, I did a No Spend Year. This included home decor, clothing, shoes, and accessories. I definitely learned a lot throughout that year. {{You can read about it in my No Spend Year Reflections, which I documented each month – check it out on my main page under No Spend Year!}} I did decide after that year to be more intentional with my spending moving forward. I have done one blog post discussing how I have been doing in 2020, My Intentional Spending Year, back in the spring. As I continue to move through 2020 I see that shopping is such a slippery slope, and even with some “rules” in place, it’s easy to get out of control. I’m considering re-evaluating my rules and implementing more or more well-defined rules for myself.

All of this got me thinking about how deep-seated my spending habits had become, and just like an addict going back to the thing they are addicted to, it got out of control fast. I really dislike using that word “addict,” but the truth is there really isn’t another way to explain it. Shopping can cause the brain to release dopamine just like any other “drug” of choice – drugs, alcohol, or even food! 

In an article found on Psychology Today, it stated, “Many people think that dopamine is released when the brain receives a reward, but dopamine is actually released in anticipation of a reward.” There was a study where monkeys were given a reward after they pushed a button 10 times, and it was found they released dopamine while pressing the button and not when they actually received the reward. Our brains are wired to release dopamine when we are in the process of looking for that perfect item, not just acquiring it!

In this time we are living in (I’m writing this in summer of 2020 during the Coronavirus pandemic), now more than ever people are looking for ways to experience that dopamine surge. Perhaps some things that used to give us this feeling, we can no longer do.

Not only does shopping give you a dopamine surge, you believe this next item will make you happy. The truth is, it works opposite of that. Every time you give into your temptation to get something new, it just makes it easier to give in the next time, and you are never really satisfied.

I am learning through this year, after doing a no spend year, that I definitely had an addiction to shopping. That is why it is so important for me to focus on being intentional with my spending in 2020. I still don’t feel like I have it “figured out.” I do feel like I continue to buy things because I believe in that idea that “this one last thing will make me happy” even if it is subconscious. Also, I’m learning to balance my love for making things beautiful with being very intentional with what comes into my home. Especially in this time when I am stuck at home so much, I see all kinds of things I want to make more beautiful throughout my home!

The positive thing in all of this is that I am aware. I think in the past I was not even aware of my behavior, or the psychological reasons behind spending/accumulating. Knowing is always the biggest step, because if you know then you can make changes! I’m already thinking about what I can do in 2021 to continue to make changes to my behavior. I’m pondering creative ways to put parameters on myself – which I find helpful for me specifically.

Here is the video I made for my YouTube channel in conjunction with this blog post.

My No Spend Year 2019

Wow. I can’t believe it’s the beginning of 2020, and I completed my no spend year! It was definitely an insightful year, and I have plans for different shopping habits moving forward. I have learned so much, and I want to implement changes based on what I’ve learned.

One of the most insightful things, and something that kept coming up in each month’s reflections, was how much more time I had. I didn’t realize how much time I spent shopping. At first it was difficult to figure out what to do with that extra time, and I basically replaced shopping with other indulgent things –  watching more Netflix and YouTube, and eating more treats than usual for me. Once I figured that out, I was able to shift that time/energy into more productive things. I worked on some house projects, and later in the year focused on marketing my organizing business through transitioning my website to WordPress, and consistently writing blog posts. In addition to this, I started more consistently posting on my business social media accounts. In the beginning of November I even started a YouTube channel in conjunction with my business, sharing organizing tips and tricks. These avenues of expressing my creativity has been so fulfilling!

This year did not come without bumps and failures. I noticed I struggled when I would bend the rules a bit that I had set in place. If anyone is interested in doing some sort of spending fast, I would suggest being very explicit and detailed with your rules. One rule I had was that I could purchase things for special occasions, unless I had something that would work. While I did have some “wins” choosing to use what I had instead of purchasing something new, I learned that when I did choose to buy things for special occasions it was a slippery slope. The thing I struggled with the most was using the Poshmark app. I was able to sell many pieces of clothing that I wanted purge from my closet, however while in the app managing my items, I would see things that I liked. If you’re not familiar with PM, it’s similar to social media where you can “like” items. When you like an item, often times the seller will send you a discounted deal to entice you to buy their items. This is a technique that I myself use to sell items. I did mostly use the money from my own sales to buy the items that were a deal too good to pass up, however, again it was a slippery slope and I started justifying that I was only off by a little and would “make up for it” with future sales.

An outfit I purchased with my Poshamark credits.

In the beginning of the year, I struggled with that feeling of being drawn to things or really wanting them, but that feeling began to taper off with time. When I would fall into one of those time periods of the slippery slope, that feeling would come back again. One thing I noticed right away is how influenced I was by “influencers.” I would want something I saw someone else had, but in hindsight I’m glad I didn’t purchase those items because it would have been an impulse purchase and not something that I was being intentional and thoughtful about. I want to stay aware that this is why they are called “influencers” and to not be pulled into that sort of marketing. In general, I want to notice when I want to impulse buy things. I also became a little disenchanted with YouTube hauls. I’m not opposed to influencer marketing, but I want my purchases to be well thought through and not an impulse buy. If I see something an influencer is sharing, I will make a thoughtful, educated decision about if I need the product.

There were a few other things I learned through this journey. Stepping away from the consumerist mindset that I had been entrenched in, I could see more clearly. It’s hard to explain, but when I would be out shopping and saw someone dumping things in their cart, I was almost saddened – like I wanted to “enlighten” them. I’ve also learned about the effects consumerism has on our environment, particularly the fast fashion industry. In addition to this, not bringing new pieces of clothing in my wardrobe over the past year – other than select pieces which I purchased for our trip to Hawaii and the pieces I purchased using my Poshmark credits – it was easier for me to pinpoint my style. I’m beginning to look at my closet completely differently and I foresee another purge coming! Lastly, I was confronted by this idea of decision fatigue. One day while shopping for something specific at Target, I realized how easy the decision seemed. I found it odd, because in the past a decision like this would have been difficult for me. I always felt like I was making the wrong decision. I realized that what I used to do prior to the no spend year, was browse through all my favorite sections in Target. I would find things I liked and wanted and had to make decisions about – on the spot! – if I was going to purchase those items. But this time, I didn’t have to make any of those decisions. That’s when it clicked! I suffered from decision fatigue in Target! By the time I actually got to the items on my list, I was already tired of making decisions.

I had some deeper thoughts about spending, shopping, and my habits in particular. I realized that shopping was a way for me to fill my time – one way to find purpose and meaning in my life. I still love to make our home cozy and beautiful, but I see now that I can do that in a more intentional way rather than just throwing items into a cart at Target. There is also certainly nothing wrong with putting together creative outfits, but moving forward I want to be more thoughtful about what pieces I bring into my wardrobe. As the year progressed, I realized that my attention and energy on making our home beautiful and putting together beautiful outfits was just covering up moving forward in other areas of life – my business and my blog in particular. I was focusing on an area where I felt confident, and wouldn’t fail. I was unaware of how much fear had changed the path in my life. I feared failure and I feared rejection. Now I feel confident that even if I fail, or get rejected THAT’S OKAY. Failure is not bad. Failure teaches us. We learn, and make different choices moving forward. I also came to terms with the idea that I’m not going to please everyone, and not everyone will like me. AND THAT’S OKAY

I did want to address December, and how I fared. I noticed halfway through the month I had some credit in my Poshmark app and decided to use the rest of it since it was the end of the year. Again, I spent a little more than I had available {{darn that slippery slope!}} however just this week I sold two more items! I’m clearly STILL struggling with wanting new clothes AND it’s the end of my no spend year! That is why moving forward I have a plan in place.

Items I purchased with my Poshmark credits in December.

So, what are my plans moving forward?? To sum it up, next year will be my Intentional Spending Year. I’m glad I spent this year retraining my spending habits. Here are the specifics:

No more impulse spending. I will not immediately click links from influencers or purchase items I see in a store which is not on my list until I’ve given it at least 24 hours to think about it.

I will first go to thrift stores or small businesses to purchase clothing and home decor. For clothing, I am going to be using the Poshmark app so I can find intentional pieces to add to my wardrobe. I want my decor to be more intentional and curated as well. I would like to purchase vintage as much as possible.

I will no longer buy clothing items or home decor from places like Target, Wal-mart, or Home Goods unless there is something specific that I can’t find thrifted or through small businesses.

➤When going to Target, I will not browse through clothes or home decor. I will stick to my list.

➤I will ACTUALLY stick to the “one in, one out” rule. I have tried doing this in the past, but have not succeeded. I will only purchase new clothes if I have a hanger or space for those items in my dresser or closet.

Thank you to anyone who followed me on this journey! I hope to inspire you to try a spending fast – maybe you feel intimidated doing a whole year… you could start with just one or two months first. I want to inspire you to evaluate your spending habits, and think about where you could make some changes.

Here is Part 1 of the YouTube video I made with this information!
Here is Part 2 of the YouTube video I made with this information!